$25 to rent the movie, one watch within max 24 hours after you start watching it… Or $5 more to own it. Scammers.
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You are exactly right. This whole thread is full of people complaining about the price, but it’s perfectly justifiable for this one reason. If you have a significant other then it’s actually cheaper to rent than it is to go to the theater. And big screen TVs are commonplace, so the experience is about the same (arguably better since you can pause if you have to go pee, can rewind if you missed something, can be as obnoxious as you want, don’t have to commute there, and don’t have to deal with sticky floors and overpriced popcorn).
I’m not saying the price is reasonable (it’s too high in my opinion) but people need to stop pretending like it makes no sense from a business perspective. It’s a no-brainer to the average non-pirating consumer: they are getting something better, for cheaper.
I love all the good and the bad of the movie theater experience, except the price. But having a young child now, it’s just not worth going most of the time. I am still an avid film viewer so it’s nice that I have an option to rent at home with only a slight delay behind the theatrical run. If I’m feeling really patient, I can usually wait a little longer and stream it for free. I recently did that with the TMNT movie.