Surveys in the U.S. and Canada show consumers, especially younger generations, are increasingly cutting back on alcohol consumption.

I noticed a huge influx of these this past year. I was a grocer actually stocking the product a couple of years ago, so I know this is somewhat recent. It was really good timing for my wife, though, while she was pregnant this year.

The prices on the non alcoholic craft cocktails in a can though… yeesh.

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