A new academic study shows that condensed video clips of TV shows, posted on services such as TikTok, can serve as free advertising.
@NoneYa@lemm.ee
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Duh. Always thought it was stupid back in the day how companies like Viacom removed CLIPS of their TV shows from YouTube.

You know what happens when I see a clip of a TV show that I like? I want to go see the full episode.

Fucking idiot executives just figuring this out. Though not all of them have as they still remove clips sometimes.

@4am@lemm.ee
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Literally the only advertisement that most people still tolerate and these fuckers are like “no! We didn’t spend money on it, it can’t be good!”

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