Canada’s goal of ensuring that at least 20% of new vehicles sold by 2026 are electric seems to be in jeopardy as demand slows. Find out more

Wait, you mean middle- and lower-class Canadians–who are most people–aren’t buying cars?

Could it be that they can’t afford them, and even if they could, they can’t charge them at home because they don’t own a home?

Car makers took the EV revolution as a sequel to the SUV revolution: a way to boost average margin per unit, or rather, as a way to squeeze more juice. Unfortunately, real estate investors and Galen Weston have already squeezed our collective lemons.

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