A technical error by Tim Hortons led coffee drinkers across Canada to falsely believe they had won a $55,000 boat as part of the franchise’s Roll Up To Win promotion.
Darren Stewart-Jones of Hamilton said he opened an email on Wednesday morning from Tim Hortons that recapped all the prizes he won this year and it included one he didn’t recognize: a 2024 Tracker Targa 18 WT boat and trailer, which retails for $39,995 US (about $55,000 Cdn) — the only one available to participants.
Alanna O’Hoski of Hamilton said she received the email and spent part of the day on hold waiting for an answer from Tim Hortons.
“We apologize for the frustration this has caused and for not living up to our high standards of providing an exceptional guest experience,” read the letter, which Tim Hortons shared with CBC.
“This is a repeated pattern of behaviour and simply saying it’s a technical issue just goes to show Tim Hortons didn’t do its due diligence,” Rivet said.
After the last mishap, Hamed Aghakhani, associate professor of marketing at Dalhousie University’s Rowe School of Business, told CBC News the coffee chain’s terms and conditions likely protect the company in case of an issue like this.
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A technical error by Tim Hortons led coffee drinkers across Canada to falsely believe they had won a $55,000 boat as part of the franchise’s Roll Up To Win promotion.
Darren Stewart-Jones of Hamilton said he opened an email on Wednesday morning from Tim Hortons that recapped all the prizes he won this year and it included one he didn’t recognize: a 2024 Tracker Targa 18 WT boat and trailer, which retails for $39,995 US (about $55,000 Cdn) — the only one available to participants.
Alanna O’Hoski of Hamilton said she received the email and spent part of the day on hold waiting for an answer from Tim Hortons.
“We apologize for the frustration this has caused and for not living up to our high standards of providing an exceptional guest experience,” read the letter, which Tim Hortons shared with CBC.
“This is a repeated pattern of behaviour and simply saying it’s a technical issue just goes to show Tim Hortons didn’t do its due diligence,” Rivet said.
After the last mishap, Hamed Aghakhani, associate professor of marketing at Dalhousie University’s Rowe School of Business, told CBC News the coffee chain’s terms and conditions likely protect the company in case of an issue like this.
The original article contains 494 words, the summary contains 197 words. Saved 60%. I’m a bot and I’m open source!