Because www is just a subdomain. It can be anything. it could be “mail.site.com”, “xxx.site.com”, “home.site.com”, “wwwwwwwww.site.com” etc. The www subdomain is just what most people used to point to where their world wide web site html files were held back in the day. The rest of the domain was used for other things.
Rockbox has pretty great playlist support. You can use m3u playlist you generate and drag those over or rockbox can create them. The original iPod interface is much nicer. Rockbox can be a bit cumbersome but you can find some nice themes to pretty faithfully recreate the look and feel.