I think if the actions he took afterwards that are being reported are true, the time for forgiveness is way past, as you say.

https://www.football-espana.net/2023/08/22/spain-put-out-fake-jenni-hermoso-statement-following-kiss-incident-luis-rubiales-asked-her-for-joint-statement

Let’s be clear. If his life gets ruined he did it to himself. This whole thing would have been forgotten if he sincerely apologised on the first day but he is choosing to bully Jenni Hermoso instead.