He bought it because he was going to be forced to https://finance.yahoo.com/news/why-did-elon-musk-agree-080448660.html

I really dislike how this fact is being forgotten. There is no ‘big brain’ conspiracy going on here he got caught out making an offer that he didn’t actually mean to be taken seriously. The rest has been making the best, for himself, of a bad situation.

Also this article only gets to the really interesting question in the last twenty words or so. ‘Why are people still on there?’ Thats the analyses good journalists could be focusing on.

Wonder if ads actually makes up for the difference or if it’s just under priced to push people towards it.

I reckon you guys are on the right track with your comments. Something to add in relation to why streaming services are introducing an ad tier. Introducing adverts introduces variable pricing for the streaming services. Meaning they can earn the same base rate, but for say the next season of Bridgerton, or one of their other really popular shows they can make a kind of ‘super profit’ by selling the ad space on top of their base rate per subscriber account.