In the end of the article, the author plugged their competing platform so this isn’t a neutral opinion. I still agree with it. A federation of online retailers would be an interesting idea. Given that it involves exchanging money for products, it would be a lot more completed than kbin, lemmy, or Mastodon.
The far right caucus is a lot like hostage takers who threaten to kill one hostage every hour until their demands are met.