They do like money, it’s why they’re doing this. They lost money on serving you that family plan. At least with the pirate ones they don’t have to host them and stream them to you.
It’s part of thst dumbass move fast break things mentality tech has. Usually what you’re gonna break are your own bones.
The more people used them with their old pricing models, the more money they lost quicker. Same as reddit with the whole kerfuffle I reckon.