…as he enshittifies the platform
The interesting thing is that Zuck has managed to innovate and start out enshittified. Out of the gate, you can’t see/find/access a feed of just your friends so you’re immediately drinking from a firehose of posts from people who you wouldn’t want to spend ten minutes on line with.
More than that, the more you’re not rattled by the angry name-calling, the deeper the other guy goes into it.