Disney is raking its customers over the coals with a 75% price hike for their annual subscription (originally $80.) People wonder why piracy is on the rise.
The term is generally reserved for, especially in legal cases, goods that are required to maintain a minimum quality of life but are in finite supply. If you were to suddenly increase the price of food, water, or communication technology during a widespread emergency, you would be committing a very clear case of Price Gouging and in most places found in violation of the law.
However, Disney+ Streaming service is the epitome of a good that is NOT necessary to live. It’s a minor luxury with no positive impact on the consumer.
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Feels like an egregious misuse of the word “gouging” but I understand the sentiment.
How so?
The term is generally reserved for, especially in legal cases, goods that are required to maintain a minimum quality of life but are in finite supply. If you were to suddenly increase the price of food, water, or communication technology during a widespread emergency, you would be committing a very clear case of Price Gouging and in most places found in violation of the law.
However, Disney+ Streaming service is the epitome of a good that is NOT necessary to live. It’s a minor luxury with no positive impact on the consumer.
Got it. I learned something new today, thanks!