Naming things is hard and people really suck at it. Many new projects just pick a random word out of the dictionary (or encyclopedia) that has absolutely nothing to do with the project or company and mess up internet searches forever.

The game “Brand name or dictionary entry” would probably be very difficult to play.

CC BY-NC-SA 4.0

That’s why I chose random first names for my internal toy projects at work.

Worked great, until I found out, that a pretty stupidly named tool is now kind of a cornerstone and its name was thrown around in conversations with the upper management.

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