Someone got their hands on early Beetlejuice 2 footage, leaking a screenshot on Tumblr. Warner Bros. is now trying to identify the culprit.
The image, which has since been removed, doesn’t give away too much. However. Warner Bros. is clearly alarmed by the leak. The movie studio has a history of cracking down on the unauthorized distribution of leaked material and this is no exception.
Not to argue about what’s right or wrong, but companies spend a lot of (marketing) money on building hype for upcoming projects, and that stuff is planned out way ahead of time. Leaks fuck up their plans for what and when to release this stuff, and can mess up their timing.
They want the hype to be at its peak around release. Leaks can build hype at the wrong moment, and it can die down before the film releases.
Fair point, but unless you’re just interested in seeing something do poorly, leaks can absolutely fuck over somethings chances of success, often with no particular benefit.
Possibly, but I’d think there’s an equal chance that it interests new customers. I’d have to see data proving either way.
But it’s still ridiculous to be so concerned about the corporation that made a kabillion dollars in profit last year. If they’re so go at their business that they can make those kinds of profits, one leaked image is not a problem.
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !piracy@lemmy.dbzer0.com
⚓ Dedicated to the discussion of digital piracy, including ethical problems and legal advancements.
Seems a single image would be good for gaining attention. Turning it into a “leak” makes a story.
I’m not sure what to believe anymore , lol.
Not to argue about what’s right or wrong, but companies spend a lot of (marketing) money on building hype for upcoming projects, and that stuff is planned out way ahead of time. Leaks fuck up their plans for what and when to release this stuff, and can mess up their timing.
They want the hype to be at its peak around release. Leaks can build hype at the wrong moment, and it can die down before the film releases.
Won’t someone think of the corporations?!
Fair point, but unless you’re just interested in seeing something do poorly, leaks can absolutely fuck over somethings chances of success, often with no particular benefit.
Possibly, but I’d think there’s an equal chance that it interests new customers. I’d have to see data proving either way.
But it’s still ridiculous to be so concerned about the corporation that made a kabillion dollars in profit last year. If they’re so go at their business that they can make those kinds of profits, one leaked image is not a problem.