A private member's bill put forward by NDP MP Charlie Angus is closely modelled on the Tobacco Act, which successfully controlled tobacco advertising in the face of that public health crisis.

It seems NDP MP Charlie Angus has hit a nerve.

Last week, heeding the call of the Canadian Association of Physicians for the Environment (CAPE), Angus tabled a private member’s bill in the House of Commons to prohibit fossil fuel advertising. As doctors and other health professionals across the country have been saying, “Fossil fuel ads make us sick.”

It’s long been my view that if you are looking for a shorthand heuristic to judge the strength and merit of a climate policy, look at the reaction of the fossil fuel companies. If a climate policy is announced and fossil fuel companies are on the stage claiming they can get behind the plan, then friends, you do not have a climate emergency plan. If on the other hand, the oil and gas companies are protesting loudly and you can see panic in their eyes, then you have a plan with real potential impact.

I worked in tobacco control in the US for a while.

The approach you’re seeing is literally referred to as the tobacco playbook. That’s exactly what they’re doing. It’s a bit older now, but I highly recommend d checking out a book called Merchants of Doubt.

Not only are they making the same moves and the same arguments, in many cases it’s the exact same PR firms and even some of the same consultants and lawyers as the tobacco industry used.

I really hope you folks do a better job than we’ve managed to do.

Thank you for smoking was a great movie.

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