You can eventually trademark once you get big enough. As with all things law it’s a bit tricky. However, the default is that geographic locations aren’t trademarkable.
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I wonder if Monster and Monster know about Monster
You can eventually trademark once you get big enough. As with all things law it’s a bit tricky. However, the default is that geographic locations aren’t trademarkable.
For further reading on when you can trademark.
https://www.yospinlaw.com/2016/06/15/trademark-on-a-geographical-location