A distillery is halting production of discount four-litre vodka jugs after the Alberta minister responsible for the province's liquor industry called out the product for not being responsibly priced.

Calling it “the party jug” pretty much tells everyone exactly what it’s for…

…sharing with a large group of people?

this is obviously directed at quite a young audience

To me it seems aimed at people that want to buy a lot of alcohol for not very much money, which tends to be young people, but they don’t seem to have done anything in particular to target young people.

1 liter of vodka is more than enough to kill a healthy adult by alcohol poisoning. It’s not the size of the container that prevents that. Are these 4 liter jugs less expensive than 1 liter bottles?

If you want to prevent alcohol deaths you should focus on addressing the causes of alcoholism (I’m not an expert but shooting from the hip: loneliness and hopelessness) and drunk driving (again, not an expert but: transit infrastructure).

You kind of countered your own comment at the end

One of the leading causes of alcoholism is cheap access to alcohol

I’ve done some toggling and found this article abstract.

and what I have to say is this:

Touche.

Key sentence:

The results also suggested that compared with general price increases, minimum- pricing policies might affect harmful drinkers proportionally more…

I guess I’d be pleased to see the provincial Alberta government embrace epidemiologically based policy making. Especially if they do it consistently and not just when it aligns with their ideology.

For alcohol, because of it’s prevalence in society, yet known destructiveness, it is a very prickly topic. Historically we already know that prohibition is the worst solution to the problem and has far worse outcomes.

1 liter of vodka is more than enough to kill a healthy adult by alcohol poisoning.

Laughs in Finnish

I definitely removed some qualifiers to avoid overly hedging my point, so yes I concede that not every healthy adult would be killed by consuming 1L of vodka in a single sitting.

Although I would also point out that a person that thinks that drinking a liter of vodka is laughably safe, is probably not healthy.

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