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“I’m paying with exposure.” argument is not that great. Agreed with easy access to culture for those who can’t spare the money though.
It’s a bit different of a dynamic compared to a company that can pay and instead pays in exposure.
In this case though, advertising otherwise would have actually cost them money… This is the one time that it actually is a “decent” although not “great” argument. The exposure dynamic to companies is completely different than for workers.