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I think they’re issuing a take down notice for using the name and posing as them.
“Takedown notice” has legal meaning, it’s not some random cease-and-desist letter that you can draft for anything you want and that has no legal weight other than that it might be scary.
Using someone else’s IP, such as claiming that something you’re distributing is an episode of their show, most certainly qualifies for a valid DMCA takedown notice.
DMCA is about copyright (that’s what the “C” is). The name of a show isn’t copyrighted, it’s trademarked. Different type of IP altogether.