Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
Audio, electronic, visual, thermal, olfactory, or similar information.
Clarification: after a bit of research it seems the olfactory section pertains to CCPA California law, many places have olfactory in the privacy policy because it is required by the law. I can’t believe we reached a point where we have to put olfactory in the privacy policy, but then again it won’t be long before Smell-O-Vision becomes reality.
“we may collect information about your activities, like the apps you install or access (including usage statistics such as what apps you access, the time you access them, and how long you interact with them), and information about the videos and other content you select and stream within these streaming services.
When you use a smart TV with our operating system (e.g., a Roku TV model) with the Smart TV Experience enabled, we use Automatic Content Recognition (“ACR”) technology to collect information about what you watch or access (e.g., the programs, video games, ads and channels you viewed or accessed, and the date, time and duration of the viewing or access) via your TV’s antenna, cable box, game console, media player or other devices connected to your TV, and we may also collect additional information about the videos and other content you stream. The data collected while the Smart TV Experience is enabled may vary depending on your TV’s model and when you enabled the Smart TV Experience. For information specific to your TV, please see the Privacy > Smart TV Experience section of your TV’s settings menu. If you disable this setting on your TV, Roku will not use ACR on that TV, but Roku still receives information about your interactions and streaming activities on that TV through other methods.
If you use the Roku Media Player to view your video or photo files or listen to your music files, Roku will collect data about the files viewed within the Roku Media Player, such as codecs, and other metadata of the local files you play through the Roku Media Player”
Super weird. I would assume that olfactory sensors would cost more per TV than Roku would make by collecting the data. Afaik there’s no such thing as electronic olfactory sensors per se anyway. In before labs start buying Roku TVs because they all have gas chromatography machines inside them.
Ah. I appreciate the context. Now my confusion is just shifted from Roku to California legislators. I can appreciate future proofing a law, but this seems a bit on the nose.
Also just so you are aware apparently the changes weren’t removed, but only show if you have a US ip. So US have their own privacy policy that differs from the rest of the world. The reason it was included is probably this https://en.m.wikipedia.org/wiki/Smell-O-Vision.
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“we may collect information about your activities, like the apps you install or access (including usage statistics such as what apps you access, the time you access them, and how long you interact with them), and information about the videos and other content you select and stream within these streaming services.
When you use a smart TV with our operating system (e.g., a Roku TV model) with the Smart TV Experience enabled, we use Automatic Content Recognition (“ACR”) technology to collect information about what you watch or access (e.g., the programs, video games, ads and channels you viewed or accessed, and the date, time and duration of the viewing or access) via your TV’s antenna, cable box, game console, media player or other devices connected to your TV, and we may also collect additional information about the videos and other content you stream. The data collected while the Smart TV Experience is enabled may vary depending on your TV’s model and when you enabled the Smart TV Experience. For information specific to your TV, please see the Privacy > Smart TV Experience section of your TV’s settings menu. If you disable this setting on your TV, Roku will not use ACR on that TV, but Roku still receives information about your interactions and streaming activities on that TV through other methods.
If you use the Roku Media Player to view your video or photo files or listen to your music files, Roku will collect data about the files viewed within the Roku Media Player, such as codecs, and other metadata of the local files you play through the Roku Media Player”
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Alright. I hope they enjoy smelling my dog’s farts all day.
Maybe that’s why they removed it… 🤔
Super weird. I would assume that olfactory sensors would cost more per TV than Roku would make by collecting the data. Afaik there’s no such thing as electronic olfactory sensors per se anyway. In before labs start buying Roku TVs because they all have gas chromatography machines inside them.
It is related to the California Law, there are no sensors in the tv. The strange thing is that they reverted the policy without informing anyone.
https://www.zengrc.com/blog/what-are-the-ccpa-categories-of-personal-information/
Ah. I appreciate the context. Now my confusion is just shifted from Roku to California legislators. I can appreciate future proofing a law, but this seems a bit on the nose.
Also just so you are aware apparently the changes weren’t removed, but only show if you have a US ip. So US have their own privacy policy that differs from the rest of the world. The reason it was included is probably this https://en.m.wikipedia.org/wiki/Smell-O-Vision.
This is the US policy dated January 2025: https://docs.roku.com/api/v1/published/userprivacypolicy/en/US/text
The rest of the world it is dated 12 December.
Literally every smartTV OS does this. Roku isn’t special. They all collect image metadata, at least by default.