They are already using them in Italy but the prices are not dynamic, mostly because they are forced to mark the date in which the price is valid. They also have to respect prices in printed documents (like catalogs or flyers) so it’s virtually impossible to change prices on the go.

I used to work nights at a Loblaws grocery store

Thursday was price update day and I would spend the whole shift printing stacks of paper labels then walk the aisles updating them.

The digital tags would save a lot of money and paper.

And im perfectly fine with this use case. I’m not impressed with the idea of changing prices from day to day, and certainly not throughout the day.

I am too.

As long as they’re held to a maximum frequency of updates this tech is net positive.

With fliers that would be true because there’s just one weekly price per location.

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