On Friday, Kleenex maker Kimberly-Clark Corp. KMB-N confirmed in an e-mailed statement that it will cease selling the brand’s consumer-focused facial tissues in Canada.
“The decision was incredibly difficult for us to make, and we appreciate consumers allowing us into their homes over the decades, and to our retail partners for their support,” said Todd Fisher, Kimberly-Clark Canadian vice-president and general manager, in a statement.
“We have been operating in a highly constrained supply environment, and despite our best efforts we have been faced with some unique complexities on the Kleenex business.”
Prof. Soberman said that Kruger Products, which is based in Mississauga, has been more active when it comes to corporate sponsorship initiatives in Canada, such as partnering with the Canadian National Women’s Curling Championship, the Scotties Tournament of Hearts.
In a note to clients, analyst Zachary Evershed of National Bank of Canada said industry players have been aware of Kleenex’s imminent exit from the market for a few months and Kimberly-Clark’s customers have already been making inquiries to secure replacements.
The brand’s exit, he said, “will leave a large vacuum” into which Kruger Products and Irving “will eagerly step,” while also creating opportunities for Cascades Inc., the Quebec packaging and tissue company and provider of private labels.
The original article contains 585 words, the summary contains 209 words. Saved 64%. I’m a bot and I’m open source!
The article specifically mentions that Irving will profit from this change.
The second, he explained, is that although the company’s market share is nothing to sneeze at, Kleenex is currently not the No. 1 facial tissue in Canada. Kimberly-Clark currently holds 16.2 per cent of market share in branded facial tissue in the country, behind Kruger Products Inc., which owns the Scotties brand, with 35.5 per cent. And it has just a paper-thin lead over Canadian company Irving, owner of the Royale brand, with 15.9 per cent.
The brand’s exit, he said, “will leave a large vacuum” into which Kruger Products and Irving “will eagerly step,”
I have no brand loyalty when it comes to facial tissue. I buy whatever is on sale or cheaper when I’m at the store. Lol I won’t even notice them missing.
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !canada@lemmy.ca
This is the best summary I could come up with:
On Friday, Kleenex maker Kimberly-Clark Corp. KMB-N confirmed in an e-mailed statement that it will cease selling the brand’s consumer-focused facial tissues in Canada.
“The decision was incredibly difficult for us to make, and we appreciate consumers allowing us into their homes over the decades, and to our retail partners for their support,” said Todd Fisher, Kimberly-Clark Canadian vice-president and general manager, in a statement.
“We have been operating in a highly constrained supply environment, and despite our best efforts we have been faced with some unique complexities on the Kleenex business.”
Prof. Soberman said that Kruger Products, which is based in Mississauga, has been more active when it comes to corporate sponsorship initiatives in Canada, such as partnering with the Canadian National Women’s Curling Championship, the Scotties Tournament of Hearts.
In a note to clients, analyst Zachary Evershed of National Bank of Canada said industry players have been aware of Kleenex’s imminent exit from the market for a few months and Kimberly-Clark’s customers have already been making inquiries to secure replacements.
The brand’s exit, he said, “will leave a large vacuum” into which Kruger Products and Irving “will eagerly step,” while also creating opportunities for Cascades Inc., the Quebec packaging and tissue company and provider of private labels.
The original article contains 585 words, the summary contains 209 words. Saved 64%. I’m a bot and I’m open source!
To note: the Irving family of new Brunswick are some of the worst people on this earth.
They control oil. Farms. The news. The forests. The fisheries. Etc.
They own the Maritimes.
And they are destroying it.
https://en.m.wikipedia.org/wiki/Irving_Group_of_Companies
Fill me in: what the heck did that have to do with Kleenex? Threadjack?
The article specifically mentions that Irving will profit from this change.
The hell I’d ever buy Royale TP or facial tissues.
The Irvings can gtfo.
I didn’t know Royale was Irving owned. Into the naughty books it goes.
I came for the pulling out gags, but was disappointed and left
I have no brand loyalty when it comes to facial tissue. I buy whatever is on sale or cheaper when I’m at the store. Lol I won’t even notice them missing.
That’s exactly why they’re leaving the market, the average Canadian just picks whatever brand is cheaper.
They were always waaaay more expensive than Scotties or Royale. I hardly ever saw bulk packs of them.
I can’t believe they lasted this long!