MONTREAL – An underachieving comedy festival in England and attempts by Facebook and YouTube to compete with the increasingly popular TikTok are among the factors that led revenue to plummet at...

This stood out to me:

Changes to YouTube and Facebook video monetization rules favouring short videos akin to TikTok reels also led to a reduction in revenue from the group’s mostly longer-form content, the filing said.

Stand up is really, really good for short-form video. All the comedians I follow post individual jokes that link to their full sets. I’m surprised Just for Laughs couldn’t replicate this.

folkrav
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They mention monetization. Pretty sure you can’t monetize shorts.

Edit: So seems like you can, but they don’t generate much returns, so might as well say you can’t lol

@chris@l.roofo.cc
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Yes you can. There is revenue splitting for the ads between shorts.

@DerisionConsulting@lemmy.ca
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You can, but it’s basically nothing.

https://www.youtube.com/watch?v=1X0lH0o4534

You can make more from selling one hoody than you would get from half a million views on shorts.

@PipedLinkBot@feddit.rocks
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Here is an alternative Piped link(s):

https://www.piped.video/watch?v=1X0lH0o4534

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I’m open-source; check me out at GitHub.

When people say this it should be mentioned that shorts really don’t pay much

folkrav
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Interesting. Do they tend to have the same kind of returns?

They probably don’t want to pay people to go through all the videos and edit them down then re-upload them.

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