It looks like Spotify's rumored "Superpremium" offering is gearing up for a launch. According to references discovered in the Spotify app's code by Chris

Those ads are in the podcasts themselves, not added by Spotify.

I’ve been listening to podcasts through Spotify for a while now, and they’re definitely inserted by Spotify from my experience. I’ve had personalized ads show up during defined ad break times, or the ad starts rolling mid sentence/doesn’t roll when they say it’s ad time.

I’m not referring to those ads. These are ads spotify adds before those ads. It’s a recent thing they started doing.

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