In general, the more other pages (and the more highly-ranked pages) link to a page, the higher that page will show up in Google. But that’s also quite an oversimplification. (I don’t know that the rules Google uses for deciding how to rank pages in search results are even public info.
I don’t think there’s much any one person (even the owner) of a site can do to make a site show up higher in Google. The owner of a site can make smart decisions about how to ensure the site gets users coming back and posting links on social media and such, but ultimately the way a page/site gets to show up in more Google searches is by being popular.
My advice: don’t focus on Google or SEO or anything. Focus on fostering a community that’s worth coming back to and worth linking to.
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SEO’s a dark art.
In general, the more other pages (and the more highly-ranked pages) link to a page, the higher that page will show up in Google. But that’s also quite an oversimplification. (I don’t know that the rules Google uses for deciding how to rank pages in search results are even public info.
I don’t think there’s much any one person (even the owner) of a site can do to make a site show up higher in Google. The owner of a site can make smart decisions about how to ensure the site gets users coming back and posting links on social media and such, but ultimately the way a page/site gets to show up in more Google searches is by being popular.
My advice: don’t focus on Google or SEO or anything. Focus on fostering a community that’s worth coming back to and worth linking to.