And no, I will not tell you what my company app is.

On the one hand most power users feel this way. On the other hand power users probably aren’t the majority of users (although it depends on the product).

The trend definitely comes from the fact that new people get overwhelmed by cluttered user interfaces. But just having a clean initial screen doesn’t mean good UX. Good UX is the art of providing a clean, logical user interface that’s simple and efficient to use. Unfortunately, too many companies just go for minimalism and wind up with things both taking longer and ending up being harder to use.

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