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glad that our generation 1 product even has a chance against a $457.18 billion industry

we capture even 1% of that and we win

I mean, yeah, just about any product should be able to celebrate if they were able to hit $4.5 billion in sales. That’s still a big number. But here’s the thing: capturing 1% in that market still will be really hard. Getting 0.1% would be something to celebrate for a first-gen product from a startup. Getting 0.01% should probably be something to celebrate, and if that’s too small of a number to be celebrating then your company’s probably going to fail.

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