Source of this is from Matthew Prince, Co-founder & CEO of Cloudflare posted at 11:34 Jul 9,2023. It was posted to his twitter (@eastdakota). Not linking to twitter bc don’t want a deadlink next time twitter makes API changes. And not to drive traffic to twitter :D
Edit:
July 11th update, arstechnica published a detailed explanation
I think it’s more of a “thank God” moment than anything. The way shits been going these past few years it’s completely possible thier traffic could have gone up. Just because.
to be fair, the original poster used the word “tanking” and he knows a thing or two about DNS. I thought “tanking” was too click-baity and toned it down :D
Tanking is accurate - they were the 32nd highest traffic domain and now they’re 42nd (fell even further since that screenshot was taken).
Ten places, when you’re that close to the highest traffic domains on the internet, is massive. Twitter has gone from similar traffic to Bing to having less traffic than Spotify.
Worse though - more than half of their losses over six months happened in the last week or two.
what surprised me here is how much traffic bing gets 😅 integrating with AI was a real pro move, it seems.
Any insight into how much the reduction in traffic is just restricting API usage and actual user interaction? Surely there is a correlation in more API usage (if not just scraping) would drive more engagement?
While I would love to see Twitter auguring straight into the ground, Twitter’s API changes would explain some portion of this traffic changes. I wonder if there are any other proxy measures for audience engagement as separate from basic traffic
Does Twitter use Cloudflare? I hate anything Elon and want him to fail, but it would be kinda crazy for the CEO of a company I use services with to broadcast an embarrassing indicator to the world that my business isn’t going well.
You’d have to make some API calls after you apply for a token. I am trying to replicate the graph for myself as we speak. Didn’t know Cloudflare had this gold mine:
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Feels like a “no shit, Sherlock” headline but good to see hard proof. Disappointed in it only being a small amount tho
I think it’s more of a “thank God” moment than anything. The way shits been going these past few years it’s completely possible thier traffic could have gone up. Just because.
to be fair, the original poster used the word “tanking” and he knows a thing or two about DNS. I thought “tanking” was too click-baity and toned it down :D
Tanking is accurate - they were the 32nd highest traffic domain and now they’re 42nd (fell even further since that screenshot was taken).
Ten places, when you’re that close to the highest traffic domains on the internet, is massive. Twitter has gone from similar traffic to Bing to having less traffic than Spotify.
Worse though - more than half of their losses over six months happened in the last week or two.
what surprised me here is how much traffic bing gets 😅 integrating with AI was a real pro move, it seems.
Any insight into how much the reduction in traffic is just restricting API usage and actual user interaction? Surely there is a correlation in more API usage (if not just scraping) would drive more engagement?
Oh no.
Anyway.
While I would love to see Twitter auguring straight into the ground, Twitter’s API changes would explain some portion of this traffic changes. I wonder if there are any other proxy measures for audience engagement as separate from basic traffic
Between the egregious API pricing and the recent login requirement, this traffic graph makes perfect sense.
I agree that we need some measure of actual engaged human beings before we start dancing on twitter’s grave.
I just deleted my Facebook and Twitter.
Like just now? Why both?
Does Twitter use Cloudflare? I hate anything Elon and want him to fail, but it would be kinda crazy for the CEO of a company I use services with to broadcast an embarrassing indicator to the world that my business isn’t going well.
Where on the radar dashboard can I see that exact graph?
You’d have to make some API calls after you apply for a token. I am trying to replicate the graph for myself as we speak. Didn’t know Cloudflare had this gold mine:
Cloudflare Radar has an API that gives access to Cloudflare’s data on global Internet traffic..
oh god, hopefully Musk can sue his way into making more people use it!! /s