Disney is raking its customers over the coals with a 75% price hike for their annual subscription (originally $80.) People wonder why piracy is on the rise.
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Disney’s desperation is showing—just look at their stock price the past 2 years… down 50%
I’m honestly surprised they didn’t raise their subscription fees sooner. Unfortunately for them it’s a double edged sword, which will cause a lot of people to cancel and quite possibly harm them in the long run.
Disney has for the last few decades positioned itself as a premium product at a premium price (think the entry costs for theme parks, cruises, etc.) much the same way Apple has. They clearly think their content is worth the premium, so they’re going for it.
Also, a lot of their best films are going public domain in the coming years, so they need to maintain and grow their revenue stream somehow.
Shedding ABC, eliminating physical media, and increasing streaming prices makes total sense if you think the way they do.
Meh, might not hurt them, obviously their suits don’t think so.
What they’re trying to do is convert or lose low-value customers and make high-value customers and save bandwidth at the same time. Fewer high-value customers also has an impact on support costs.
I did the same with my little computer support business. Doubled prices and kept the solid customers.
I straight steal my media, so I don’t have a dog in this fight. Actually, I’m a little stunned that anyone pays for this bullshit in the first place.
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Who may now seek cheaper alternatives.
And they are free to do so! Why do I want small-time, bitchy customers who won’t, or can’t, pay? Let someone else coming up in the world take them on. I did my time, they can do theirs.
Pick one:
A restaurant that charges $10 per burger, at a cost of $3 per burger.
A restaurant that charges $5 per burger, at a cost of $3 per burger.
Capitalism is common sense!
CAVEAT: When decoupled from a sense of the greater good. Which is sometimes called morality.
The 2nd option, as a consumer lol.
Anyone who calls any customer “bitchy” for not staying after raising prices deserves to jump off a cliff.
If he meant exactly what you said, I agree. But, there is an alternate interpretation of what the guy was saying:
You tend to get different kinds of customers with different price ranges. The ones who can afford to spend money generally don’t give a crap about what you’re billing them for, and they just want the work done properly.
The ones who aim to get a “good deal” tend to be less hands-off and more critical about the work done/supplies used and billed for. Frugal customers take extra time and sanity to field questions/suggestions, and sometimes, it’s just not worth dealing with.
If raising his fee filters out the latter category, it’s hard to blame him. I wouldn’t want to deal with penny-pinchers either, and simply being more expensive than the competition is an effective deterrent.
And if this is a problem for you, maybe you don’t deserve to be in business.
Or raise prices and don’t deal with them. Guy didn’t say he was hurting from raising prices. Man some of you guys seem to think everything should be free, wonder if you practice what you preach and work for free.
All businesses have cheap customers that you bend over backwards for but they still leave a bad review. Those types hurt businesses and force strategies to not have cheap customers.
^ This is exactly what I meant.
I would love for there to be a consumer protection law, whenever a price changes for recurring service, the customer must affirmatively and proactively agree to the new price otherwise the service ends.
No surprising people with price increases,
The amazing thing is anyone ever paid to stream Disney…Disney adults are creepy and the corporation itself appears to be a child grooming & trafficking operation.
Not sure how you missed out last time they increased the subscription cost. You must have renewed immediately before the increase from $80. That said, I’m out. The Android TV app has been having annoying audio issues and I’ve already cancelled every other service because of pricing.
I had no idea they increased the price twice in the same year. That’s even crazier if so.
Good lad, fuck 'm all.
I’ve also cancelled mine.
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These streaming companies are dreaming. I hope people will just stop streaming. There will be massive street markets for hard drives and thumb drives loaded with pirated content.
So you’re in your 40s or 50s, then.
Unsub’d. Fuck that noise, I really only use them for Simpsons reruns between movies I give a shit about. So now I’ll steal the Simpsons and the movies. They overplayed their hand here.
Double the price and if fewer than half unsubscribe, there is a net gain in revenue.
And a drop in costs too since their system has to support less users.
Me who never enjoyed their content. “You guys were paying for Disney+?”
It’s families. Dual income with several kids, yeah the fees sting, but when your cashflow is high and your savings nil, $200 a year doesn’t sound crazy. It’s not smart, and it’s not fair, but if you know any parents of young children you can see how they could make that decision.
My partner drives our neighbour’s kids around sometimes, so we rack up seats on family streaming accounts that way.
Can confirm. My wife and I pay about half for a shared account so our nieces can watch bluey and whatnot. We, their parents, and their grandma also get the rest of the content as a bonus, and everyone else chips in a little for the price too.
If they started limiting streaming like Netflix is doing, it suddenly wouldn’t be worth the cost anymore. But as long as we have 5 adults with jobs splitting the bill, it’s really not that bad.
The prices change for the consumers. What never changes is the pay for Disney executives and shareholders. Their pockets of cash always go up and up 📈📈📈
I already cancelled my subscription. I’m going to the subscription hopping plus piracy route now for D+.
Twice the price and half the quality you would expect. So glad I dropped my subscription.
The issue with price-hikes for subscriptions to me seems like it was always inevitable, and a no-brainer to solve. Disney, Netflix, and Hulu have no reason to lower their costs as long as people set-and-forget their subscriptions. The obvious solution is to stop subscribing and to buy a single month from a single service when you have a number of shows/movies you want to watch.
Paying $20 once per year to watch all the newest Marvel and Star Wars shows and movies in the span of a month at the cost of avoiding spoilers at release is a solid deal if you ask me. Paying $20 every month because you want to feel like you “own” the library of Disney’s media is a horrible decision.
Do you want pirates? This is how you get pirates.