They’re literally a household name.
I grew up poor in Australia, and no one really had pay TV around me - least of all the people I hung with. Over the years, you’d still learn through other TV shows and movies that HBO was the channel with the good stuff.
Why change that? Why lose such branding? Have they become associated with something that they don’t want to be? If not, leave great enough alone.
I live outside of a tiny country town in Australia, and local shops literally do not carry many of the sorts of items I need or, yes, want.
I work from home and rarely go into town, so paying twice as much and taking a day out of my life just isn’t my bag.
If I can get local and it’s not urgent, I will put together a consolidated list and go in some weekend when I have enough to make it worthwhile.
Sure, it probably makes me the devil, but unless I go move to a cabin in the woods and life a self-sustainable lifestyle, I can’t realistically avoid supporting some amount of evil just by existing under capitalism.
I try to make good choices where I can, and vote for people who, ideally, could effect real change.
It’s two words, but we call them “bloody tourists” in Australia.
We called ourselves that when on our recent outback adventure.