Elon Musk says Twitter logo to change, birds to be gradually abandoned | CNN Business
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Elon Musk tweeted on his official account on Sunday that Twitter would be changing its logo to an “X” and that all the birds will be disappearing from the platform.

When they start focusing on the brand, it’s over.

I was part of a “startup” that was all volunteers. We called ourselves Citizens Market, and the idea was to produce an app that let you scan a barcode to get ethical info on the company who made the product.

Like GoodGuide, but they got to market faster.

After a few years of effort, a marketing person joined our all-volunteer team and convinced the head to change the name to Fosfo. Why Fosfo? Because matches have phosphorous in them, and so it referenced illumination, and the illumination had to do with our mission of … you guessed it: providing information.

The thing failed. I mean, we were already failing because we didn’t have the profit motive cutting our decisions down to what worked. But the name “Fosfo” was when I knew the project was dead.

“Citizens Market” was the perfect name for what our app would do. But no, had to have some web 2.0 jackass giving us a facelift. That was our path to salvation: a rebrand.

superkret
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231Y

Fosfo sounds like a Linux project (e.g. Free Open Source Fallout)

Andy
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321Y

That’s a sad story. It sounds like a good utility, and the outcome too common.

Out critical blunder was hoping to crowdsource the generation of the dataset we’d use to provide scores.

What we should have done was find existing data about company ethics and just build the feature of scanning a UPC barcode to get the data.

We tried to be the app and the data source, and we had a huge two sided marketplace problem, and no incentive for the volunteers who would spend hours and hours doing research.

Another reason why I won’t do a startup under volunteer conditions again. We unconsciously modeled everyone else as like us: willing to donate copious time.

@upstream@beehaw.org
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81Y

At least it sounds like you learned a lot from it :)

Definitely. It was during that project that I switched from subversion to git for the first time. I remember my coworker James showing me how files just changed when he checked out a branch. I started using git at his insistence (which I hated because I wanted to own the project and he was a more impressive dev than me), and I started to like it. Switched all my other projects to git as well.

@dolphone@beehaw.org
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11Y

I started using git at his insistence (which I hated because I wanted to own the project and he was a more impressive dev than me), and I started to like it. Switched all my other projects to git as well.

Reminds me of a snip from The Winner: be a leader, but if you can’t be a leader, make sure your leader is a damn good teacher

@Blackmist@feddit.uk
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51Y

In. Fire 30% of the workforce. New logo. Boom. Out.

https://www.youtube.com/watch?v=Xgveuzf-ZZw

@oyenyaaow@lemmy.zip
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251Y

In ten years some kids in a discord round robin gonna ask why the fake social media in fanfiction are little blue birds. Wait they used to be real??

@forestG@beehaw.org
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21Y

Elon Musk tweeted on his official account on Sunday that Twitter would be changing its logo to an “X”

Am I the only one that thought of house Bolton ?

thingsiplay
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51Y

@hedge I tried one with an AI: shitty logo for a company worst company ever i hate it useless dumb die forever

fearout
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21Y

I mean, they’ve been using the first one in the middle row for a while now for their media relations communications. Albeit from a different angle. They should probably go with that.

clb92
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21Y

I like how it basically generated the Ubisoft logo.

thingsiplay
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41Y

@clb92 lol. Now I can’t unsee how the Ubisoft logo is just a pile of shit.

@patchymoose@lemmy.ml
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441Y

It must be incredibly frustrating to be the new CEO that he just appointed, only to have him continuing to run his mouth and make ruinous decisions that tie your hands.

HobbitFoot
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141Y

You would have to know this would happen when working for Musk.

@FoxBJK@midwest.social
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341Y

If she didn’t know what she was signing up for then she deserves no pity. If she’s smart she’s using this as a stepping stone.

How the heck do you use that dumpster fire as a stepping stone?

@jarfil@beehaw.org
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31Y

Get paid enough to start your own company.

Alternatively, spin it as “drove the dumpster in a controlled burn, preventing it from exploding into everyone’s face”.

I mean, I’d love to get paid that amount of money for a few months, do barely nothing, blame my inferiors and retire with investments and a small restaurant in a friendly town.

Musk stiffed a bunch of people out of their severance, so I’m not sure even that is a realistic plan.

Pay 44 billion for a brand, then change it. Pure genius.

@Landrin201@lemmy.ml
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21Y

Pay 54 billion dollars to utterly destroy a platform which gave normal people the ability to effectively spread information about the wrongdoing of the upper class, and which often promoted that very information.

That’s why he did this, he knows it’s killing g Twitter and wants it dead.

potpie
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1781Y

Pay billions for a userbase, then drive away the ones that aren’t Nazis or bots.

Been saying it for a while, but his plan was to run it into the ground all along. Who is he buddy-buddy with in public? The Saudi’s and the Russians, who both have an interest in seeing Twitter burn to the ground. He started by laying off people, not paying their bills, and making stupid brand decisions. This has been the plan all along and there’s really no other logical explanation. 44 billion is nothing to the Saudis and Russian oligarchs if it takes away a key tool for organized dissent and the spread of western ideals.

somas
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31Y

@MeetInPotatoes You are giving him too much credit.

@hedge @ag_roberston_author @potpie

I guess, but I honestly thought he would be better at pretending to make good decisions.

@Railison@aussie.zone
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501Y

An X looks like a swastika if you only add half the seriffs

What are they gonna call tweets now?

@ChrisLicht@lemm.ee
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31Y

Crusades?

Cross words?

Xits?

astronot
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71Y

Exes. Elon has too many of those, too.

@boredtortoise@lemm.ee
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331Y

Brand and user base. Destroy both

thingsiplay
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161Y

@boredtortoise And last, destroy the technology. Mission completed.

Don’t give him too much credit. Elon is transparently too terminally online to be destroying Twitter because that’s his goal. He didn’t even actually mean to buy it until he was forced to.

Yeah Musk is malicious but I’ll give this one to incompetence

snooggums
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141Y

Yeah, he was just trying to manipulate stocks and a judge made him follow through.

Azzy
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91Y

Sell the servers on eBay to the homelabbers lmao

Like Comcast rebranding to Xfinity

What is Musks obsession with the letter X?

@Akasazh@feddit.nl
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131Y

It marks the spot

Melpomene
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121Y

deleted by creator

The Cuuuuube
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91Y

That was complete and public way back in 2017 at the latest

Melpomene
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31Y

deleted by creator

The Cuuuuube
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41Y

Realizing Elon Musk is a dipshit is something where the two best times to realize that it is true are 1998, and now

Melpomene
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11Y

deleted by creator

He’s emotionally stunted and stuck in the 90s.

The Cuuuuube
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861Y

He’s a stunted 8 year old who associates X with edginess. X factor. X Men. X Ray. X rated films. XXX. All super fucking cool

Chahk
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He originally wanted “Model 3” to be called “Model E” so that the three (at the time) Tesla models could spell out “SEX”. Fortunately that name was already taken. He’s a petulant child.

I’ll admit, BACK THEN, I thought it was funny and was sad E was taken. But yeah perspective changes when you realize how much worse he is/was/will be.

Storksforlegs
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111Y

I think you are actually correct about this, I dont think it goes any deeper

@Uniquitous@lemmy.one
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251Y

Also, he’s an unoriginal dipshit. All he’s good at is buying things and slapping his name on 'em, he’s never had an idea of his own.

He’s also good at investing his dad’s slavery money.

@nzodd@beehaw.org
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61Y

DJ Khaled Techbro Edition

Briongloid
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491Y

X.com is his product he owned, that is loosely associated with PayPal’s success despite it having nothing to do with the tech that it was merged for.

By “absorbing” twitter with his original X company that is older than twitter, he can pretend to be the founder of the parent company X, like he pretends to be the founder of Tesla.

@Railison@aussie.zone
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71Y

Twitter is dead. I’ve loathed it for over a decade and am bringing out my dancing shoes 💃 🪦

J.B. Pinkle
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231Y

Least destructive decision he’s made since acquiring it.

skellener
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1181Y

Twitter and Reddit are both lessons in how to kill a community and a brand.

You can throw Warner Brothers Discovery in there while you are at it (HBO now stupidly referred to as “Max”)

@mosiacmango@lemm.ee
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Maybe the CEO is just a big Image comics fan and forgot the second X in Maxx.

I just saw a trailer for an adventure time spin off on a youtube channel called “Max” and though it was a random channel that post trailer lol. Granted i rarely watch anything and while i know about HBO i don’t ever remember watching anything from them.

WashedOver
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111Y

I watched a South Park movie for the first time in years. In this one they traveled into the future. Everything had Max or Plus added to the name. It seemed pretty spot on with where we are going

ArtZuron
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141Y

HBO has changed their branding like 5 times in the last few years I swear.

They’re literally a household name.

I grew up poor in Australia, and no one really had pay TV around me - least of all the people I hung with. Over the years, you’d still learn through other TV shows and movies that HBO was the channel with the good stuff.

Why change that? Why lose such branding? Have they become associated with something that they don’t want to be? If not, leave great enough alone.

ArtZuron
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41Y

C-suite executives I guess.

I get the feeling that these execs need a plan to increase profits every quarter, and this is one of the gotos.

Lessons for whom? I have several things I would like to kill but lack the requisite trillions to execute my vision.

TheEntity
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281Y

Sounds like a Kickstarter idea if I’ve ever seen one.

@z3n0x@feddit.de
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“Tired of running your massively popular online service? Call BrandWreckers™ , your one-stop shop for dismantling user loyalty and brand reputation. Call now and lose your first 10k users for free!”

“All you have to do is point!”

Would be the largest one if we want to go after facebook

You know I wonder if we could create a non profit that exists only to buy things and then donate them (IP, closed source, whatever) to the public domain. If you had a savvy board, such an organization could do a lot of good.

Something like this must already exist, right?

A savvy board would get a 10% cut on each transaction, count me in!

I mean they would need to be paid, but idk about a percentage. Mostly just to fairly compensate them for the time spent vetting deals.

@jarfil@beehaw.org
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1Y

What’s savvy about getting paid just for your time? You need to get paid for expertise, opportunities, networking… that’s at least 10%, since a non-profit wouldn’t have preference shares.

I’m leery about a percentage just because I perceive a conflict of interest. Overall compensation of 10% might be about right, but tying actual compensation to the cost of stuff that is bought creates a perverse incentive to overspend on things. That’s money donated for the betterment of humanity, not so I can have a 3 acre swimming pool.

But IDK maybe I’m looking at it wrong.

Adora 🏳️‍⚧️
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461Y

They are called TWEETS, ELON! TWEETS!

@superflippy@beehaw.org
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31Y

Now they’re going to be exes and ohs.

J.B. Pinkle
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271Y

They are called TWEETS, ELON! TWEETS!

Elon Musk: For now…

Adora 🏳️‍⚧️
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61Y

I’m legit wondering what the term for communication between…Xs…is…? Like…???

Ram
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51Y

They’re gonna be NFTs come next week

innrautha
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11Y

Kisses, like signing letters with X’s and O’s. He’s planning a hard turn to embrace inexplicable twitter based adult industry.

@upstream@beehaw.org
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I guess going forward people will be sending [exes] on X using the X app, and subscribing to X’s and unsubscribing to ex’s?

Not a name that’s easy to verbalize.

- What are you doing?

I’m X-ing about the new …

Mistakes made when drunk and lonely

Oro [she/they]
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201Y

Ironic how he chose an X in a strikingly similar style to the (old, unmaintained, and deprecated) Xorg. That was certainly a choice of all time.

@Doxin@yiffit.net
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101Y

I feel like I have to point out that Xorg is neither unmaintained nor deprecated. It is old as tits though.

Oro [she/they]
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41Y

Nobody is actively working on it now; the same can’t be said for Wayland. Recently, it even hit a development low of all time. The only ones working on it are the ones getting paid to work on it, and even then, only those familiar with the codebase. Looking at the history, the only major changes are for Xwayland, and aren’t at all often.

If (almost) all of the developers have abandoned something in favor of a newer piece of software that does the job better, I think it’s sufficient to say that it’s deprecated and unmaintained.

@jarfil@beehaw.org
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X.org - stable release 29 March 2023

You may be thinking of XFree86 (est. 1991) or X11 (est. 1984).

Oro [she/they]
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71Y

No, I’m thinking of Xorg. The development on it has slowed to less than a crawl, and not because it’s feature-complete. It’s unmaintainable, and hell to manage for anyone that’s not a senior Xorg developer.

@jarfil@beehaw.org
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11Y

What features is it missing? They started decoupling GPU drivers from the X server a long time ago (about a decade), that’s why Linux has DRM, and what enabled making Wayland. At this point the only feature needed of Xorg, is a compatibility layer between X clients and Wayland.

Multi high and differing refresh rate HDR monitor setups require Windows or OSX to use to their full potential.

Oro [she/they]
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21Y

The ability to stop applications from keylogging you, secure and efficient screenshare, decent compositing, not to mention all of the cruft it’s obtained over the years that stops it from obtaining all of these. And, as a whole, Xorg is completely incompatible with multi-monitor setups - no fractional scaling, and no multi-monitor scales, as well as refresh rates as you mentioned.

All we should be using nowadays at most is Xwayland. You only get a pass for bare X if:

  1. You need accessibility tools that don’t work on Wayland yet: https://github.com/flatpak/xdg-desktop-portal/issues/1046
  2. You use some insanely old hardware that doesn’t support the appropriate in-kernel and userspace APIs for Wayland to function.
  3. You use NVIDIA, and can’t feasibly use Nouveau.

Otherwise, get the fuck off of Xorg. The ecosystem has matured enough such that Wayland Just Works for basically everyone.

@jarfil@beehaw.org
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All we should be using nowadays at most is Xwayland

get the fuck off of Xorg

Xwayland support has been merged into Xorg since 2014 🤷

Oro [she/they]
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21Y

Yes, I am well aware of that. When someone refers to X, or Xorg, or X11, they’re usually referring to bare metal X - you know, the insanely broken thing that people still want to use for some inane reason.

So what’s your point? Why does this conversation continue to go on? It’s clear that Xorg is unmaintained and will not be fixed, and Xwayland is the only thing that matters. Why argue it?

@jarfil@beehaw.org
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11Y

X/X11/Xorg supports 48-bit color by default: https://linux.die.net/man/3/xcolor

The protocol is also framerate agnostic, other than having a V-sync option.

If you have a multi-monitor setup, with different characteristics for each monitor… well, the original X11 design was to have a separate terminal (computer) per monitor, with each terminal doing its own stuff to display an application’s image… so that’s why nowadayws we have Wayland as a middleware between drivers and X applications.

If the drivers and/or Wayland aren’t supporting some of Xorg’s features, that still leaves Xorg feature complete.

Oro [she/they]
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11Y

No.

Xorg doesn’t support any of that. Multimonitor is nonexistent if you want to use it on a desktop, Xwayland still suffers from the lack of multimonitor (fractional+integer) scaling, and it tears horribly if you don’t want to use inefficient and annoying vsync (Wayland’s is fine).

Xorg is feature complete for its time; not for this time. The opposite goes for Wayland. Technically it’s a “feature” that any application can keylog on Xorg, that doesn’t mean that they should be free to do so without limit on Wayland too. If that means Wayland isn’t feature complete and Xorg is, then so be it.

@jarfil@beehaw.org
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1Y

I used to run a multi-monitor desktop setup with Xorg, via the nVidia drivers. Two identical monitors, single framebuffer, no scaling, no tearing, single vsync.

That was quite a while ago, and it worked great. Then I discovered I could run an nVidia and an AMD card, both at the same time, on Windows 7, so made the switch… but still.

“feature” that any application can keylog on Xorg

Isn’t that still a “feature” of all PC desktops? https://github.com/Aishou/wayland-keylogger

XKCD 1200

Some good ideas here, but Windows/Linux are still lagging behind: https://news.ycombinator.com/item?id=25971395

LoafyLemon
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91Y

That’s just perfect. The X on the eye speaks a thousand words.

Beehaw at least seems to use Markdown, so ![](url):

For me (on Beehaw) the image is not embedded, just a link +__+ (but the link works 👍)

Yeah, I added the link since the embedded image didn’t seem to work.

LoafyLemon
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11Y

The image embedded correctly on Kbin, just FYI.

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