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We’re still trying to figure out if that actually does anything.
From experience, GDPR and CCPA requests are taken very seriously at large tech companies at least, since they’re the most likely ones to be audited or monitored for compliance.
The smaller ones might not care as much, especially if they don’t have a major presence in jurisdictions that have such laws.
However, this article is about data brokers (companies like Acxiom). I’m not sure if those companies properly handle CCPA requests at they’re kinda sketchy.