Content pruning for SEO threatens web history, and experts say it is ill-advised.

It is perhaps another sign of how bad things have become with Google’s search results—full of algorithmically generated junk sites—that publications like CNET are driven to such extremes to stay above the sea of noise.

Archive.org / Archive.is

samwise
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It’s really fucking sad, especially for cnet, because they were a major source of news, downloads, search, etc. in the 90s. Some of my super fond memories are of watching CNet Central on the Sci-Fi Channel through the mid-late 90s. But over the last decade or so particularly, they have been seriously going to shit. Their older stuff has already been super hard to find. IA has some grabs of their site, but the old TV shows are basically lost, with only very small handful of people’s VHS rips on youtube. So they took a fucking nosedive, and now just want to wipe out their history.

It’s awful. Also, how tf can someone justify removing content from your site as something to improve SEO? You’d think search engines would like a well-established company with a rich library of articles and resources.

The whole industry of trying to game SEO is ruining the Web.

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