At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Sure but then they’d also need to calculate the risk of Musk or X exposing the lie that X is allowing pro-nazi content. If it’s such an obvious lie for the exposure in the media then there’s a massive risk of being called out and exposed. The bottom line is X loses revenue and credibility due to this article and now has a huge incentive to blow the lid off this supposed conspiracy to paint X as a bastion of hate. I don’t think two big companies would roll the dice on that at the same time as losing their investment by ending this ad campaign early.
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Unless the calculated they’d get more exposure from a CNN article than they’d get from their twitter ad campaign.
Sure but then they’d also need to calculate the risk of Musk or X exposing the lie that X is allowing pro-nazi content. If it’s such an obvious lie for the exposure in the media then there’s a massive risk of being called out and exposed. The bottom line is X loses revenue and credibility due to this article and now has a huge incentive to blow the lid off this supposed conspiracy to paint X as a bastion of hate. I don’t think two big companies would roll the dice on that at the same time as losing their investment by ending this ad campaign early.