Testimony during Google’s antitrust case revealed that the company may be altering billions of queries a day to generate results that will get you to buy more stuff.
cross-posted from !google@lemdro.id
Google may be altering billions of search queries daily to generate results that increase purchases.
Testimony in an antitrust case revealed an internal Google slide about changes to its search algorithm, involving “semantic matching” to generate more commercial results.
Google covertly changes user queries, substituting them with ones that generate more revenue for the company and display shopping-oriented results.
This manipulation benefits Google’s profits but harms search quality and raises advertiser costs.
Despite legal challenges, Google’s market dominance allows it to continue these practices, impacting users’ ability to access unbiased information.
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Nice to see #Google hamstring themselves; they’re seen as a #search engine benchmark, so this makes it easier for #DuckDuckGo (which uses #Bing to provide it’s search answers, if I understand correctly) to edge up on them in the rankings… #DDG #searchEngine #Alphabet #surveillanceCapitalism