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Even that’s a fairly new standard for calling something AI. Video Game enemy algorithms have always been called AI, for instance, regardless of their underlying technologies. That’s part of why people tend to use ML (Machine Learning) as an alternative term: AI has meant a lot of things over the years and the term is so general that using it to refer to e.g. LLMs (Large Language Models) is just confusing
I think we just have to accept that marketing has to dumb down and generalize for the mass market.
Well yes, but my point is that “AI” is so broad a term and open to so many interpretations as to mean absolutely nothing about the tech in question.