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Is there any metric measuring that, though? Of course they track app downloads, and can tell if people are using it, but I don’t know if there’s any way for them to know who is actually keeping it on their phone. A mass deletion wouldn’t mean anything unless it’s by people who were already using it daily. Giving it a low rating on the app store might be seen though.
Yeah it would have to be mass deletion by people who use the app regularly, which (should) lead to a measurable reduction in traffic and ad revenue, assuming that those people would spend less time on reddit if they didn’t have the app handy on their phones constantly anymore.