New report details internal divisions, intense push for mobile ad money.

In the article quoted by Ars (https://mobilegamer.biz/fuck-you-were-not-paying-inside-unitys-runtime-fee-fiasco/)

I truly don’t think it was done maliciously,” our Unity insider said. “Ultimately Unity has lost a lot of money over the last 18 years – billions of dollars – and they need to do something to make more money. Sadly, it wasn’t delivered well, but the need to make more money is still there.”

Using anti-competitive tatic to try to eliminate a competitor is literally malicious.

Using anti-competitive tatic to try to eliminate a competitor is literally malicious.

To be fair, it sounds less like eliminating, and more like “carving out a niche”, with the competitor being the dominant one. Doesn’t make it great, but at least a bit better ;)

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