I don’t think they misread the room at all. HP is pretty much at the top of the heap due to its corporate hardware installs and support contracts (which aren’t going away any time soon). Their lower end stuff is all over the home office and small office markets. Their older stuff is used by much of the open source community. The number of folks who’re going to switch to another manufacturer in disgust because of the tone of this marketing campaign will barely put a dent in their revenue streams for the next fiscal year, perhaps a fraction of a percentage point.
Incidentally, “we suck less than our competitors” is not a new marketing technique. It’s probably the second oldest marketing technique.
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !technology@beehaw.org
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
I don’t think they misread the room at all. HP is pretty much at the top of the heap due to its corporate hardware installs and support contracts (which aren’t going away any time soon). Their lower end stuff is all over the home office and small office markets. Their older stuff is used by much of the open source community. The number of folks who’re going to switch to another manufacturer in disgust because of the tone of this marketing campaign will barely put a dent in their revenue streams for the next fiscal year, perhaps a fraction of a percentage point.
Incidentally, “we suck less than our competitors” is not a new marketing technique. It’s probably the second oldest marketing technique.
what’s the oldest
Drawing people in with open questions.
I would have guessed it was titties
“We’re the best, and here’s why…”