Google swears everything is fine. A new study—and many people's lived experience—says different.

For the past few years, a growing number of users, analysts, and experts raised alarms about a truth that feels obvious to a lot of people who surf around in web browsers: the quality of Google results is in serious decline. Google disagrees.

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Google has not been interested in providing value to end-users for a while now. They are at the point in the enshittification process where because of their monopoly in search, they are able to stop providing value to their paying customers as well (sites that use AdWords, etc.) and just line their own pockets.

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