Apple thinks pushing OpenAI’s brand to hundreds of millions is worth more than money.

If Apple aren’t paying OpenAI and OpenAI aren’t playing Apple, it means that consumers are paying both.

Or, because Apple gets a free service that would cost an insane amount of money if they were to pay API fees or build their own data centers and models, and OpenAI gets free advertising by being included in millions of Apple devices. Seems pretty simple.

Jo Miran
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Apple gets a free service that would cost an insane amount of money if they were to pay API fees or build their own data centers and models…

All true.

OpenAI gets free advertising by being included in millions of Apple devices.

Also true but woefully incomplete. They also get millions of Apple devices and users to train their models at no cost. When I say you are the product, I mean that Apple sold access to you and everything you do to OpenAI in exchange for OpenAI functionality at no extra charge. I have no doubt that Apple will make a best efforts to anonymize data, but OpenAI absolutely will have deep access.

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