A truly shocking number of people don’t use any form of adblock. I doubt that driving off the adblock users will have a significant effect on viewership (and even if it does, why would Google care, it’s not like we’re making them money).
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A truly shocking number of people don’t use any form of adblock. I doubt that driving off the adblock users will have a significant effect on viewership (and even if it does, why would Google care, it’s not like we’re making them money).
Yup. Much the same suit as the Reddit migration, sadly.
There’s also plenty of people that do use adblock today, and would just put up with ads if it stopped working.
So the actual number of people that would simply stop using YouTube altogether is lower than the number of people that use adblock today.
And from YouTube’s perspective, those people aren’t contributing revenue anyways, and all they get is a little bit of usage data. Easy trade.