Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise...

“I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

Probably a good thing, imo. Better than selling data for AI farming and blitzing the site with ads. Hopefully it isn’t the start of the entirety of Reddit going behind a subscription wall. Curating private digital communities is a good option.

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During the call, the Reddit co-founder said the company would begin testing AI-powered search results later this year [and] that search could one day be a significant source of advertising revenue for the company.

this does not seem to be an alternative to the existing method of profiting from ads etc., but more of an additional way to make loads of money

Fair, I presume you are correct in how it will be applied. That said, given that Reddit has only ever burned cash, there has to be some connection to gravity…I think?

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