Apple Intelligence commercials make it clear that Apple’s latest software is for idiots — and using some of the new tools feels pretty stupid, too. CNET’s Br...
I’m somewhat tickled by the snippets of adverts I’ve seen for both Samsung and Apple’s new phones that mention “AI”. None of what I’ve seen has actually explained why it’s a selling point. Classic cart before the horse stuff.
Ultimately I’m not the target market for flagship phones as the price has spiraled out of control to the point where I cannot fathom how it can be justified for such a mundane device.
Just marketing nonsense. There are three ways to present AI features:
A generational improvement on things that have been available for 20+ years. This is not sexy and does not make for good advertising. For example: grammar checking, natural-speech processing (Siri), automatic photo tagging/sorting.
A new type of usage that nobody cares about because they’ve lived without it just fine up to now.
Straight-up lie to people about what it can do, using just enough weasel words to keep yourself out of jail.
I’m somewhat tickled by the snippets of adverts I’ve seen for both Samsung and Apple’s new phones that mention “AI”. None of what I’ve seen has actually explained why it’s a selling point. Classic cart before the horse stuff.
Yup, in many cases AI is a solution looking for a problem
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I’m somewhat tickled by the snippets of adverts I’ve seen for both Samsung and Apple’s new phones that mention “AI”. None of what I’ve seen has actually explained why it’s a selling point. Classic cart before the horse stuff.
Ultimately I’m not the target market for flagship phones as the price has spiraled out of control to the point where I cannot fathom how it can be justified for such a mundane device.
Just marketing nonsense. There are three ways to present AI features:
A generational improvement on things that have been available for 20+ years. This is not sexy and does not make for good advertising. For example: grammar checking, natural-speech processing (Siri), automatic photo tagging/sorting.
A new type of usage that nobody cares about because they’ve lived without it just fine up to now.
Straight-up lie to people about what it can do, using just enough weasel words to keep yourself out of jail.
Yup, in many cases AI is a solution looking for a problem
It’s more like a problem avoiding the existing solution
Similarly I have no clue why my new work laptop comes equipped with a dedicated “copilot” key.