Some say they joined Xiaohongshu, which translates to “little red book,” to spite the US government after a ban on TikTok became more likely.

The BBC spoke to someone who acquired a large following shortly after signing up.

Some social media users tell the BBC that they find themselves scrolling on RedNote more than TikTok. “Even if TikTok does stay I will continue to use my platform I’ve created on RedNote,” Tennessee tech worker Sydney Crawley told the BBC. Ms Crawley said she got over 6,000 followers within 24 hours of creating her RedNote account. https://www.bbc.com/news/articles/c2475l7zpqyo

The Guardian says over 500,000. https://www.theguardian.com/technology/2025/jan/14/tiktok-ban-rednote-app

@Tyoda@lemm.ee
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she got over 6,000 followers within 24 hours

If <OneOfWayTooManyPVPGames> can make newbies believe they are outcompeting real players, while they are actually playing against bots, then a social media site could pump their ego with a less than truthful number, I reckon.

@thelucky8@beehaw.org
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How much of this growth is organic?

Addition: TikTok users’ attempted migration to Chinese app RedNote isn’t going too well

TLDR: Many got banned as they appear to have violated the platform’s rules (because they can’t read the terms).

People are using a CCP mouthpiece that is openly using a name referring to Mao Zedong’s “little red book”, and that is supposedly even worse than Tiktok. The only thing that is more worrying is the media believing such a hype. This is completely artificial imo.

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