Walgreens Replaced Fridge Doors With Smart Screens. It’s Now a $200 Million Fiasco
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A startup promised the pharmacy chain its high-tech coolers would track shoppers and spark an in-store ad revolution.

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Where the fridge cases were previously lined with simple glass doors, there were door-size computer screens instead. These “smart doors” obscured shoppers’ view of the fridges’ actual contents, replacing them with virtual rows of the Gatorades, Bagel Bites and other goods it promised were inside. The digital displays had a distinct advantage over regular glass, at least for the retailer: ads.

These internet-connected fridge panels, developed by a Chicago startup called Cooler Screens Inc., frequently flickered, crashed or showed the wrong products. Every so often, they caught fire. But store managers were stuck with them. As part of a 10-year contract with Walgreens for a split of the ad revenue, Cooler Screens had installed 10,000 smart doors at hundreds of US locations like this one. It planned to install 35,000 more.

On Dec. 14, Avakian’s team secretly cut the data feeds to more than 100 Walgreens stores in the Chicago area. The dozen or so smart doors affected in each of these stores either glazed over with white pixels or blacked out altogether. Customers could no longer see where the Coke and Red Bull and Hot Pockets and Heineken sat, and either assumed the fridges were out of order or found themselves rummaging through one by one. Some staffers pasted pieces of paper on the opaque screens that read, for example, “assorted sports drinks & coffee.”

The only reason i go to Walgreens at all is for my medication. I’d gladly go somewhere else but they strangled out the competition. It’s literally the only place that consistently has my medication.

@spit_evil_olive_tips@beehaw.org
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the only place that consistently has my medication

is there a Costco near where you live? if so, you might give their pharmacy a try (you don’t need to pay for a Costco membership if all you’re doing is getting a prescription)

I had similar challenges finding a pharmacy that consistently has my ADHD medication in stock. a few months ago I tried Costco based on a recommendation from my doctor, so far they’ve been able to fill my prescription every month no problem.

Unfortunately Costco are on the other side of town. The Walgreens is three blocks away. 🤷‍♀️

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