People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.
The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
Our studies show this lower literacy-higher receptivity link is strongest for using AI tools in areas people associate with human traits, like providing emotional support or counselling.
This is really dangerous, as subjective matters can easily steer people in vulnerable positions to think and act a certain way. Depending on the training data and safe guards put in place, this could easily lead to AIs telling users to do horrible things to themselves or others.
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This is really dangerous, as subjective matters can easily steer people in vulnerable positions to think and act a certain way. Depending on the training data and safe guards put in place, this could easily lead to AIs telling users to do horrible things to themselves or others.