People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.
The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
Knowing more about AI makes people less open to having it in their lives
Is it just me? Doesn’t this feel like the more natural way to frame this? There’s something about the title that feels like people are being encouraged to know less about it.
I’d be interested if anyone has insight into the mental/ linguistic mechanics of this.
now that you pointed it out, it feels backwards because you can learn more about a thing, but can’t actively learn less, so “knowing less” reads as reversing a one way proess.
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Is it just me? Doesn’t this feel like the more natural way to frame this? There’s something about the title that feels like people are being encouraged to know less about it.
I’d be interested if anyone has insight into the mental/ linguistic mechanics of this.
now that you pointed it out, it feels backwards because you can learn more about a thing, but can’t actively learn less, so “knowing less” reads as reversing a one way proess.