As someone who works in that industry, the reason that has been communicated to us is that they‘re testing the markets and demographics and so on and the results all say younger generations like to drink alcohol less, so there is a pivot to non-alcoholic drinks.
I‘m not trying to say they or who I work for aren‘t terrible (I could rant a lot about all kinds of my employers I’ve had who all have been terrible in one way or another) just that for this one specific change the main factor might be a shift in mentality towards alcohol.
I actually now that I’ve read the OP think that inflation might be another factor which isn‘t being communicated so openly.
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I suspect this is the real reason I’m seeing so many “non alcoholic beers” on the shelves.
Ever thus: https://m.youtube.com/watch?v=_zZtxE3JzO8
As someone who works in that industry, the reason that has been communicated to us is that they‘re testing the markets and demographics and so on and the results all say younger generations like to drink alcohol less, so there is a pivot to non-alcoholic drinks.
Cause I dislike spreading rumours without something to back it up I went and searched a source which confirms that: https://www.kantar.com/north-america/inspiration/consumer/why-young-adults-are-turning-to-low-no-alcohol-drinks#:~:text=A%202018%20Berenberg%20Research%20report,Boomers%20did%20at%20their%20age.
I love the diligence. That scans honestly, I was wrong to assume the worst. I’m used to InBev and their ilk being kind of terrible.
I‘m not trying to say they or who I work for aren‘t terrible (I could rant a lot about all kinds of my employers I’ve had who all have been terrible in one way or another) just that for this one specific change the main factor might be a shift in mentality towards alcohol.
I actually now that I’ve read the OP think that inflation might be another factor which isn‘t being communicated so openly.