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What about it? Conventions already do this.
Want to advertise at the convention? Gotta pay.
Want to have a booth for your content at the convention? Gotta pay.
Want to just go to the convention to see the advertisements and booths that companies paid to market to you? Believe it or not, gotta pay.
Steam does the same shit, pay to list your games, pay to run promotions, and players pay for the game.
IMO, YouTube is lagging behind on this one.
Some fair points. Your convention analogy doesn’t really work though. What would happen if convention organizers started asking the talent they are booking to also pay?
More people are catching onto the “I have altered the deal, pray I don’t alter it any further” mentality of huge corporations that have only gotten to where they are because of content creators, and it should scare Google.
Wouldn’t that then be the convention organizers paying for marketing? They have people that they want at the convention who don’t necessarily even want to go to the convention in the first place, even to market themselves.
Is the talent marketing their talent or is the convention paying them in order to create interest in the event?
In any case, having talent pay to register for an event isn’t something new.